ORM (Online Reputation Management): Build Your Brand’s Reputation

Are you wondering how to improve your online brand reputation?

In this article, you’ll learn about Online Reputation Management (ORM) that helps build a brand’s reputation!

 What Does ORM Means?

Online Reputation Management (ORM) improves a brand’s reputation. It improves rankings, ratings, search profiles, social media, and websites. It is an essential personal branding tool for digital marketing.

A report by BrightLocal revealed that, 85% of consumers trust online reviews as much as personal recommendations? Also, 49% of consumers need at least a four-star rating before they choose a brand.

 Why ORM Is Important For Businesses? 

Online reputation management services India employs many techniques to get the job done. One such technique is SEO (Search Engine Optimization). The SEO is engaged along with web analytics, web development, content development, and online public relations. For instance, these techniques help push damaging and unwanted content further down the Google Search Engine Results Pages (SERPs) by ranking your desirable material above it. 

This means, ORM not only manages content in search engines, it also manages negative business reviews and encourages happy clients to contribute more positive feedback.

What Are The Benefits Of ORM?

ORM is a robust technique of digital marketing to build a trustful online reputation of your brand. Learn the benefits mentioned below in order to know more about it:

1. As, any anonymous person or bot can say anything online, posing as an expert or as someone else. ORM in digital marketing avoids such unnecessary activities.
2. ORM builds a higher trust of a brand or person with a good reputation.
3. It helps generate increased profits, as companies with high star-ratings and reviews get more business.
4. It compels better employees for brands with a positive reputation.
5. ORM also provides transparency to the users.

ORM is a gateway to good public relations, which can translate into increased sales. Promotion of your brand on social media can be a threat if there is criticism, but can also generate benefits if such criticisms are reversed. This is what online brand reputation management brings to businesses!

Payment Gateway Integration India: A Must-Read Guide!

Currently, payment gateway is one of the most important service features in e-commerce business. In simple words, it is a channel between an e-commerce website and the bank through which the credit payment is safely carried out.

Whether you have an online store or any website which would involve visitors making online transactions, you would need a payment gateway. Paying online is a fundamental feature that every e-commerce platform & mobile app developers India offer.

To clear your head about payment gateway, here we are with our post! This will help you understand the concept of payment gateway integration India.

What Is A Payment Gateway?

A payment gateway authorizes electronic credit card and Automated Clearing House (ACH) payments to provide seamless payment processing for e-commerce.

Payment gateways encrypt and store sensitive data, including credit card numbers, account numbers, AVV and CVV information, ensuring that confidential information is safe within it. These gateways are also responsible for transferring payment data to the customer’s acquiring bank. Payment gateways reduce a business’s liability and ensures that payments are safe & secured.

Today, having a secure payment gateway is one of the most important marketing strategies. The payment gateway is a challenge to choose for secure online purchasing and transaction management.

•  How Does a Payment Gateway Work?

Payment gateways are software and servers that transmit transaction information to acquiring banks. Essentially, payment gateways provide communication with the banks. As credit card numbers need to be protected from any frauds, security becomes an integral component of all payment gateways.

The card associations have created a set of rules and security standards called Payment Card Industry Data Security Standard (PCI-DSS or PCI). As a part of e-commerce, these rules must be followed by anyone with access to card information, including gateways.

• What to Consider When Choosing a Payment Gateway
  

With the right payment gateway, a successful ecommerce business is built.

Well, to evaluate the individual features, make a choice based on the needs and capabilities of your online store. Consider following important factors while going for payment gateway integration India:

1. A payment gateway that’s reputable and provides safe checkout experiences for your customers.
2. Pay close attention to your gateway’s costs and do your research before integrating it into your site.
3. Make sure your gateway tool is compatible with your brand.
4. Consider what will provide the best user experience for your shoppers.
   
   

• What Are the Benefits of payment gateway?
  

A payment gateway is not just for transferring money, it has other benefits as well. Such as:

• The PCI-DSS compliance makes it secure enough to allow the user to store their personal data in the gateway for recurring payments. For example, if you are a frequent customer on Amazon, then you can save your bank or card details on their site or app, and the gateway will keep it secure from any cyber threat.
• Some payment gateways allow you to make digital transactions through mobile wallet applications. This current trend enables the user to make all his transactions by just sitting at one place.
• Many payment gateways provide you with fraud screening tools, which will reduce the risk of losing information. These tools include the Card Code Value (CCV) & Card Verification Value (CVV). Such tools ensure that there will be no fraudulent transaction.

A payment gateway focuses on creating a secure pathway between you & your customer to facilitate payments securely. It simply involves the authentication of both parties from the banks involved.

So, it’s essential to consider this vigorous information in your mind before you hire mobile app developers India for a top-notch payment gateway integration!

Why Flex To HTML5 Is A Better Migration Solution?

During past few years, HTML5 has become a core technology mark-up language, widely used for front-end development of a website. On the other hand, Flex became popular when Jobs had famously ignored Flash products on Apple products. However, HTML5 works on Apple Devices seamlessly. Developers can create responsive apps like a breeze, using HTML5.

No doubt that Flex-based development was a strong option for developers in the past, but HTML5 is a better preference because of its rich features. By recognizing the wide scope of HTML5 technology, many enterprises now want to move their apps from Flex to HTML5. But why?

Well, here’s an article from web programming company India, which will flash a light on - why it’s better to migrate from Flex to HTML5, check it out:

• HTML5 offers noteworthy improvements in the quality & capability of browser-based web applications. The apps work effortlessly with HTML5 across multiple devices, resolutions, and browsers.
• HTML5 was built to support responsive UI across different devices, which considerably decreases the cost of development and the need to maintain desktop & mobile versions of the software, separately.
• With a proprietary system like Adobe Flex, the company may go out of business or discontinue their product. But HTML5 gives you freedom from vendor lock-in.
• One popular graphic site noted that HTML5 runs at least 58% faster than Flash on platforms such as Linux and Mac OS X.
• HTML5 includes a variety of media options to directly add video, audio, canvas elements, and the integration of scalable vector graphics content.
• The multimedia content can be added without plug-ins and APIs in HTML5.
• HTML5 can save time and money when building apps. It can greatly reduce the cost of developing & maintaining separate desktop & mobile versions of an application.

According to Sencha, over 60% of developers had already migrated over to HTML5 in a surveyed sample as of 2014.

HTML5 is the future of web design and it makes tremendous sense to consider the switch to this technology.

Currently, migrating from Flex to HTML5 can be a difficult job and it is imperative to choose the right approach, tools, and technology partners to make this switch possible. But with website designers India, you will experience a great migration support!

Our web programming company India provides the perfect solutions to build high-performance applications based on this great and futuristic technology!

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