Currently, payment
gateway is one of the most important service
features in e-commerce
business. In simple words, it is a channel
between an e-commerce website and the bank through which the credit payment is
safely carried out.
Whether you have an online store or any
website which would involve visitors making online transactions, you would need
a payment gateway. Paying online is a fundamental feature that every e-commerce
platform & mobile app developers India offer.
To clear your head about payment gateway, here
we are with our post! This will help you understand the concept of payment gateway integration India.
What Is A Payment Gateway?
A payment gateway authorizes electronic credit
card and Automated Clearing House (ACH) payments to provide seamless payment
processing for e-commerce.
Payment gateways encrypt and store sensitive
data, including credit card numbers, account numbers, AVV and CVV information,
ensuring that confidential information is safe within it. These gateways are
also responsible for transferring payment data to the customer’s acquiring
bank. Payment gateways reduce a business’s liability and ensures that payments
are safe & secured.
Today, having a secure payment gateway is one
of the most important marketing strategies. The payment gateway is a challenge to choose for secure
online purchasing and transaction management.
- How Does a Payment Gateway Work?
Payment
gateways are software and servers that transmit transaction information to acquiring banks. Essentially, payment gateways provide communication with
the banks. As credit card numbers need to be protected from any frauds, security becomes an
integral component of all payment gateways.
The card
associations have created a set of rules and security standards called Payment
Card Industry Data Security Standard (PCI-DSS or PCI). As a part of e-commerce, these rules must be followed by anyone with
access to card information, including gateways.
- What to Consider When Choosing a
Payment Gateway
With the
right payment gateway, a successful ecommerce business is built.
Well, to evaluate
the individual features, make a choice based on the needs and capabilities of
your online store. Consider following important factors while going for payment gateway integration India:
- A payment gateway that’s reputable and provides safe checkout experiences for your customers.
- Pay close attention to your gateway’s costs and do your research before integrating it into your site.
- Make sure your gateway tool is compatible with your brand.
- Consider what will provide the best
user experience for your shoppers.
- What Are the Benefits of payment
gateway?
A payment gateway
is not just for transferring money, it has other benefits as well. Such as:
- The
PCI-DSS compliance
makes it secure enough to allow the user to store their personal data in the
gateway for recurring payments. For example, if you are a frequent customer on
Amazon, then you can save your bank or card details on their site or app, and
the gateway will keep it secure from any cyber threat.
- Some payment
gateways allow you to make digital transactions through mobile wallet
applications. This current trend enables the user to make all his
transactions by just sitting at one place.
- Many payment
gateways provide you with fraud screening tools, which will reduce the
risk of losing information. These tools include the Card Code Value (CCV)
& Card Verification Value (CVV). Such tools ensure that there will be
no fraudulent transaction.
A payment gateway
focuses on creating a secure pathway between you & your customer to
facilitate payments securely. It simply involves the authentication of both
parties from the banks involved.
So, it’s
essential to consider this vigorous information in your mind before you hire mobile app developers India for a top-notch payment gateway integration!
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